Released on: March 20, 2008, 9:41 am

Press Release Author: Article 13

Industry: Environment

Press Release Summary: Building business success through an innovative and
responsible culture


Responsible business has moved up the corporate agenda as ethical, social and
environmental issues and commercial imperatives have aligned.

To deliver such a profound shift, change needs to start at the top, where senior
managers feel able to lead and inspire employees into delivering socially aware as
well as financially sound innovation.


Press Release Body:
Building business success through an innovative and responsible culture


Responsible business has moved up the corporate agenda as ethical, social and
environmental issues and commercial imperatives have aligned.

To deliver such a profound shift, change needs to start at the top, where senior
managers feel able to lead and inspire employees into delivering socially aware as
well as financially sound innovation.


Master-class objective

The master-class is designed to give members of the senior management team the
confidence to deliver this radical change.

By the end of the master-class participants will drawn on their own inner and
collective resources to work as an effective team and inspire employees to deliver,
value generating socially aware products, processes and services.

Benefits
For the organisation
Organisations will benefit from a senior management team that is able to build
business and shareholder value through:

- Being able to make the link between responsible and financially sound innovation
- Creating confident and accountable teams
- Harnessing individual Personal Responsibility and transforming it into a
collective force for innovation and change
- Delivering employee empowerment and engagement
- Cascading the concept of personal responsibility in delivering responsible
innovation throughout the organisation
- Embedding and integrating a responsible and innovative culture that increases
shareholder value

Programme content
A two day non residential course for 10 to 12 participants followed by the
recommended option of 5 one to one coaching sessions for each participant, or the
required number of team sessions, to support them in turning the master-class into
action.

The two day programme can also be run in-house if required and tailored to the
specific needs of the organisation


Participant profile
Individuals and/or teams from either multinational or the public sector, whose work
is touching on the areas of: Sustainable Development, Governance or Corporate Social
Responsibility (CSR) and are tasked with making their organisations and cultures
responsible, but innovation focussed:

- Senior managers
- Aspiring senior managers
- Leadership teams
- Members of Business Responsibility teams

Contact
For more information please contact
Neela Bettridge
Article 13
71a The Grove
London
W5 5LL
T: 020 8840 4450
F: 020 8566 4738

Or visit our website www.article13.com
Article 13 are experts in business responsibility typically in the area of CSR,
sustainability and governance
Article 13 is recognised as an Investor in People
ISO 9001:2000 accredited
A signatory of the United Nations Global Compact




Web Site: http://www.article13.com/

Contact Details: Neela Bettridge
Article 13
71a The Grove
London
W5 5LL
T: 020 8840 4450
F: 020 8566 4738